The 6 Pillars of
Local Domination
A family-run HVAC company in Houston, TX had burned through two agencies. In 90 days we rebuilt their local presence, tripled calls from Google Maps and cut cost per lead by 61%.
Invisible where it mattered most.
90% of their business came from emergency searches — “AC repair near me” at 2pm in August. They weren’t showing up for a single one of them.
Google Business Profile was unverified, missing services, and had 11 unanswered reviews.
Two previous agencies ran broad Meta campaigns with no offer, no retargeting, no tracking.
Leads landed in an inbox nobody checked — roughly 40% were never called back.
What I Actually Did
Audit & Diagnosis
Full teardown of the GMB profile, the top 3 local competitors, and 90 days of ad account history. The gap was clear: no local relevance signals and no follow-up system.
GMB Rebuild
Rebuilt the profile from the ground up — service list, geo-tagged photos, weekly posts, Q&A seeding, and a review request flow sent by SMS after every completed job.
Meta Ads Rebuild
One strong offer (free 21-point AC inspection), three creative angles, tight 15-mile radius targeting, and a retargeting layer for anyone who watched 50% of the video.
Funnel & Follow-up
A single-purpose landing page with a 4-field form, instant WhatsApp confirmation, and a 3-touch follow-up sequence. Every lead now gets contacted within 5 minutes.
Optimize & Scale
Weekly creative refresh, budget shifted to the two winning angles, and negative-audience pruning. Cost per lead dropped every month while volume kept climbing.
90 Days, Step by Step
Audit delivered, GMB rebuilt and verified, tracking installed.
Campaigns live. First 34 leads at $29 CPL. Landing page shipped.
Top 3 map pack reached. Maps calls up 3×. CPL down to $18.
Scaled spend 2.5×. CPL settled at $11. ROAS steady at 5.4×.
Before & After
Next Step
Let’s Talk About Your Growth
Your next customer is already searching. Let’s make sure they find you first. Book a free strategy call and see how Local SEO can turn searches into calls and booked jobs.