How We Improved a Search Query Ranking in Just 60 Days
In this case study, we highlight how Blastec experienced a remarkable SEO improvement over a few months. By focusing on strategic keyword optimization and enhancing content quality, we helped the client boost its online presence.
The results were impressive, with the website’s
keyword rankings increasing from just 11 keywords in March 2023 to 32 by March 2024. This growth led to a significant surge in traffic, with an increase of 281.67%, bringing in 916 visitors compared to the previous traffic slump.
This transformation not only enhanced visibility but alsodrove more potential customers to the website, resulting in greater
engagement and improved business opportunities.
Invisible where it mattered most.
The business had a service that was generating almost no search
queries.
They were struggling to gain visibility for this particular service,
and as a result, their inbound calls for it were extremely low.
Our goal was to improve the search query rankings and increase call volume by applying targeted strategies.
Our Approach
To achieve these impressive results, we implemented a comprehensive
SEO strategy that combined both on-page and off-page tactics. Below is
a breakdown of the steps we took:
Keyword Optimization for Website and Google Business Profile (GBP)
We ensured the target keyword was strategically optimized across both the client’s website and Google Business Profile (GBP). This involved enhancing metadata, content, and images to meet SEO best practices, which helped improve relevance and visibility in search results.
Service Page Optimization
We placed a strong focus on optimizing specific service pages for the target keyword. By refining the content, structure, and internal linking, we increased the relevance and authority of these pages, making it easier for search engines to rank them higher.
Optimization of Additional Categories
We expanded our efforts by optimizing related service categories on the website and GBP, thereby increasing keyword coverage and improving the overall SEO performance of the website.
Competitor Review Analysis
We analyzed competitor reviews to gain insight into potential customer queries and pain points. By addressing these questions in the website’s FAQs and service descriptions, we provided more value, which boosted our chances of ranking for those specific search queries.
Content Strategy with Visuals:
We developed a comprehensive content plan, posting daily updates paired with high-quality, visually engaging content created using Canva. This consistent stream of fresh content helped increase user engagement and visibility.
Citations and Local SEO
Building citations for the business was a key part of our strategy. By ensuring accurate business listings across trusted platforms, we enhanced local search visibility and helped the business gain a stronger presence in local search results.
Keyword-Focused Review Management:
We actively managed and responded to customer reviews, incorporating the target keyword naturally in our responses. This
approach helped strengthen the keyword’s relevance and authority in search results.
Leveraging Social Media Signals:
To further enhance the keyword ranking, we used social media platforms to generate additional signals. This increased visibilityand engagement from various channels, contributing to overall
SEO success.
Ranking Improvement:
The SEO efforts led to a significant improvement in Blastec’s keyword rankings. From March 2023, where the website only had 11 keywords and saw no traffic, by March 2024, the number of keywords increased to 32, with traffic surging by 281.67%, reaching 916 visitors.
The improved rankings contributed to higher visibility and more organic reach.
Traffic Growth
As a direct outcome of the SEO strategy, Blastec’s website saw a dramatic increase in organic traffic. The traffic growth surged by over281.67%, significantly improving the website’s performance, with 916 total visitors compared to the previous stagnant figures.
Last 6 month on Working
Increasing New User Day by Day
✅ A 2% increase in new users, totaling 195 fresh faces exploring our site!
✅ A 1% rise in active users, bringing the total to 195 engaged visitors.
This growth highlights the power of our ongoing Digital Marketing andSEO strategies, helping us reach more potential customers and expand our online presence. 🌍
Thanks to everyone for being a part of this journey—more exciting updates are coming soon! 💡✨
Next Step
Let’s Talk About Your Growth
Your next customer is already searching. Let’s make sure they find you first. Book a free strategy call and see how Local SEO can turn searches into calls and booked jobs.